Sometimes people receive games as gifts, or as promotional offers and either do not want them or do not need them. Our seller sees monthly revenue of $1,100 to $2,200 per monthįrom the perspective of consumers, the sale of gray market games makes sense. We asked if this was his full-time job, to which he responded, "Something like that." We can't really be sure if his store on Kinguin is his primary source of income. During the holidays, he says, that can rise to more than $2,200 per month. R told us that he makes between 1,000 and 1,500 Euros in total revenue per month on his store, or between $1,100 and $1,700. Polygon's key for Gravity Ghost was one of dozens of keys he has up for sale at his page. In reality, he's a young entrepreneur living in Italy. Online, he goes by a handle designed to put some distance between his storefront and his real-world identity.
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In order to fully understand what happened with these Ubisoft game codes, Polygon spent the last few weeks learning more about two of the game code resellers involved, namely G2A and Kinguin.Īdditionally we reached out to EA, Ubisoft and other publishers and game developers in order to better understand what impact the gray market game trade has on their bottom line.Īnd finally, with the help of Kinguin, we spoke with a game reseller to find out more about their business and where they get their games for sale. Any remaining fraudulently obtained and resold keys have been deactivated." we are reinstating keys for consumers who already had successfully activated and started playing the games. 2, Ubisoft waded into the discussion writing that, "after further investigation. In the eyes of these consumers, they bought games through a store - albeit a "gray market" store - and they deserved to play the games they had bought there.
They were furthermore offended that Ubisoft would revoke those keys at all, regardless of whether or not they were purchased originally with stolen credit cards. Ubisoft forum members were outraged that the company would take away games which they had, to their knowledge, successfully activated through their Uplay accounts. 24 and now more than 60 pages long, is filled with aggrieved players who thought they were buying clean codes from G2A and Kinguin, but instead lost money in the transaction. A lengthy forum post at Ubisoft, opened on Jan. That initial purchase was illegal, and the game codes were therefore deemed invalid. The reason for that revocation Ubisoft said in a statement to IGN was that before those keys were put up for sale on the secondary market, they were sourced with stolen credit cards on Electronic Arts' Origin service. The games were, by and large, purchased from Kinguin and G2A, two companies that maintain secondary marketplaces for game keys. Their action effectively removed games from user accounts, blocking them from being launched remotely. The story goes like this: Just a few weeks ago Ubisoft revoked the game keys of an unknown number of Uplay members.
The secondary games market has been in the headlines recently because of a small scandal involving Ubisoft game codes purchased through Electronic Arts' Origin service. So how does this gray market function? What are these secondary markets like? Who sells here, and who buys here? And where do these codes come from? Ripped from the headlines Steam keys, Origin keys, gift keys and even codes from the back of pre-purchased retail game cards - these storefronts have it all.
On these and similar marketplaces you can pick up just about any game you want, including triple-A titles, often at huge discounts.
Gravity Ghost isn't the only title on sale at Kinguin, or at its competitor G2A. We picked up our key on the secondary market, also referred to as the "gray market." That's how we saved close to $3 on the purchase. Or rather, those are the official places to buy it. The indie game is just a few weeks old, and currently the only place to buy it is through the Humble Bundle store or Steam itself. The Steam key for Gravity Ghost, the new release from Ivy Games, cost Polygon $12.44.
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